The Creative Economy Report 2010 from the UN is the second policy-oriented report to present the United Nations perspective on this topic. The creative economy is now a topic high on the agenda for economic development in both the developed and the developing world. As the report puts it,
'adequately nurtured, creativity fuels culture, infuses a human centred development and consitutes the key ingredient for job creation, innovation and trade while contributing to social inclusion, cultural diversity and environmental sustainability.'