These videos introduce the main elements of PUMR. They show the importance of universities working together, in deep collaboration and highly creatively, with regional partners, to enable all to flourish. Key partners who have work with PUMR report its strengths from their perspectives and how they became more innovative by placing themselves at the leading edge of knowledge and thus truly competitive for the global knowledge economy. Finally, enterprising academics reveal how PUMR helped them reach-out more effectively to business and the community using an intuitive evaluatory process – PUMR UPBEAT.