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Supplier Chain approach by Rockwool Roermond, Netherlands

The Rockwool Group is world leader in mineral wool solutions. We deliver products for sustainable solutions for energy-efficiency and fire safe buildings, with a perfect acoustic and allow climate control. We deliver products also for the oil and offshore industry, automotive industry and green housing.

Rockwool Roermond is the biggest factory in the group. Some 1200 employees work here making it  the biggest employer in this region of South Netherlands.

Due to the recession we are now having to work more closely together with our suppliers and other companies in the area.

So when we start a new education course or we invent a new HR-development approach for our staff we now involve our suppliers and companies.

We don’t ask them to pay extra for this information or this education, because we want to grow as a company, but we are also dependent on our suppliers. Their employees also have to develop themselves in the technology/education course that we use, or else they won’t be able to supply our equipment effectively.

So if we want to grow as a company, our suppliers also have to grow!

Rockwool therefore has a social obligation to help the smaller companies in the area in HR-development or training and education.

If the suppliers and the smaller companies in the area grow, then Rockwool will grow and the whole region will grow. That’s the new approach that Rockwool and the region are adopting.

In doing this, there is a risk that some of our employees may leave and go and start to work in another smaller company. But we have considered this. We feel that we are a big social employer, we are attractive enough to recruit new employees. And the benefit of that is that this brings new ideas and information to the company.

 

Written by: John Geven, Rockwool, HR, 09-11-2012

Comments

Thank you John - this is a

Thank you John - this is a very interesting and challenging area, which a number of colleagues in Pascal will be interesting in and I hope to see a number of responses to the issues that you raise

This reminds me that we tried

This reminds me that we tried at Stirling some years ago to forge links between large companies and their small business suppliers and sub-contractors. It was a follow on from the programmes on Quality Management that I mounted in collaboration with John Dalrymple.

The idea was to get large companies to second upcoming junior managers or older managers due to retire to their small business suppliers to take up functional managerial roles(not consultancy) for one or two years to assist in company growth and development. These managers could take up the financial function, the operations function or the marketing function, exporting function or any other functional role in which the small business might lack skill and expertise.

We asked a number of companies to get involved and received some positive response, but could not get the LEC/Training Agency to support our role financially in mounting such a programme. The idea was developed during the early 90's downturn - not as recessionary as the present time - we believed that the large companies had a vested interest in supporting their small business suppliers. A sort of mutual admiration society - especially when large companies were considering single sourcing of their supplies.

It strikes me that such a programme would fit very well at the present time when many small businesses are really struggling to survive, especially when it is argued that many large companies are flush with cash, just not investing for growth until signs of real growth in the economy, both nationally and globally develop more strongly. Small companies are being encouraged to explore global (non-EU) markets in order to grow their businesses - big company expertise in this area could assist such small companies.

We argued that for the large companies the secondment of young developing managers would provide real, coal face experience in a small business as part of their development. And for the older managers approaching retirement something to provide a vehicle in which their experience could be really beneficial to a small business. The large companies would pay he salaries of the secondees. Our role would be to provide these secondees with an orientation programme so that they would have a detailed "feel" for small business operations prior to the secondment. There would be an opportunity for the older managers to take a more permanent role with their host small businesses if appropriate. For the large companies the prospect of having suppliers who are strong, established businesses would be a substantial benefit. Like Rockwool, there would also be the possibility that the younger seconded managers might seek to follow a career with the small business. However, as John suggests such a development could be seen as beneficial and not a negative situation.

It strikes me that such a programme would be highly desirable in the present economic climate. But, as always finding funding streams is always a problem.

Small Businesses and Learning

Small Businesses – Academic Enterprise for Wealth Creation.

To add to Rockwool's story. About seven years ago, five Universities in the North West of the UK developed a programme of learning with 150 small to medium sized enterprise (SME) aimed at improving their innovation for wealth creation; known by the SMEs as ‘Bouncing Higher’. This programme increased their ‘Gross Value Added’ profits of these SMEs by an average of 24.5%. New skills were acquired through nine evening action learning meetings, tailored open learning and virtual coaching. 360,000 such SMEs existing in the NW of the UK could similarly benefit, and millions throughout the world. Action learning was used as the basis of this development as we grouped 5-7 SMEs togther in Sets to study probelms and issues of direct relevance to them. THis proved an exdtremely powerful  way for each SME to grow with the help of like minded colleagues and for the five universities to learn more appropriate research and development to help the SMEs.

If you want to read more about this look at the PUMR Case studies embedded in the PASCAL site. This could extend Colin Bottomley's idea by suggesting that Rockwools able manager/leadership could act as Set Advisors as we did in the Bouncing Higher programme.

Supply Chain Management Approaches

There is considerable interest in the U.S. in building stronger supply chain relationships as a way to improve the profitability of companies. Duke University has published some interesting work for North Carolina. While it does not necessarily engage in a training program for executives in supplier firms, it does promote a better understanding of the linkages need up and down the supply chain.  These programs are especially importat in nonmetro areas where small firms, in some case, are facing tougher competition during the current global recession. Also important, however, is to understand the difficulties that SMEs are having in recruiting workers with the qualifications and skills needed. This occurs even in areas with relatively high unemployment. Working more closely with personnel in supplying companies and/or educational institutions could help alleviate this situation. Quality management programs have emphasized setting standards with vendors and customers alike for a long time so this issue is not really new but may be more important in the current economic times..

Update supplier chain approach

In september we will start with: a class of logistic managers from 5 companies, a class of Proces operators from 6 companies. In the maintenance we already work since 2012 with some suppliers.


If we combine our forces we will survive this recession. We keep on develop our company and also our staff. A life long learning is one of the pillars of Sustainable Employability, wich we embedded in our HR-strategy. The smaller companies profits from our knowledge in the HR and training & educations.


It is at this moment a successtory because we invest a lot of time to contact the companies and show them the benefits of this project.


I will keep you inform.


 

 

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